Imagine that you are on Page 1 of Google and the next day you suddenly fall to Page 12. You have no idea what just happened but it had a catastrophic effect on your business. This sort of scenario actually happens in real life, and in many cases company owners and managers are left in the dark wondering what went wrong. That is why a Website Audit Report is essential so you get warning of anything going wrong with your site and have time to get it corrected.
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What is Website Audit?
A Website Audit will allow you to have a professional review and analysis of your website, including both content and inbound links to your site. This report will cover Web Design and Web Structure Analysis, Page Title and Meta Description Issues, Page and Link Errors, URL Architecting, Backlinks Analysis, Duplicate Content Analysis, Comprehensive Target Keyword Analysis and a lot more!
We recommend you have this service prior to starting any optimisation campaigns for your website. It is important that when you want to make an investment in an online marketing campaign, particularly SEO, that a deep and thorough analysis of your website is carried out so we are able to customise your SEO campaign properly.
Why Do You Need to have a Website Audit Report?
Your website is your main showcase for your company and at the heart of your online marketing strategy. SEO, Social Media Optimisation, PPC — all of these direct traffic back towards your website. A faulty site can mean all your work is wasted. A proper audit though, followed by appropriate actions to correct errors, will prevent that from happening. An audit is required to find any faults that your site might have so that they can be corrected.
A website audit report also should be the first step if you are trying to recover from a Google update. With the search engine bringing out anywhere between 500 and 600 or more algorithm changes each year, it becomes vital to have your website checked regularly and at least annually
Google Algorithm Updates
As well as being more prepared to run SEO campaigns, having a website audit also protects your website after Google’s algorithm changes. Google continuously tweaks their algorithm to give users search engine results whose quality and relevance is constantly improving.
Panda and Penguin are two of Google’s major recent algorithms . Up to now there have been more than 25 Panda updates since 2011 and at least 3 major Penguin updates since 2012 which have affected 41.4% of search queries. Penguin updates have now moved to a more regular small type of update rather than occasional major ones. The latest Penguin update is likely to be early in 2016. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam. On top of this Google rolled out the Pigeon algorithm which affects local search from 2014 and Google has also announced it has introduced machine learning technology called RankBrain in another algorithm update. So you need to stay ahead of the game and let us run an audit report on your website.