Social Media Optimisation

Social networks are not just platforms for us to communicate with high school mates, families and friends, not any more. These are serious marketing tools today that when correctly optimised, are able to bring in traffic, leads and sales to your company. This is the advantage our social media optimisation services can bring to you.

What is Social Media Optimisation?

Social media optimisation describes the process of generating publicity by using different social media networks or platforms like Twitter, Facebook, Linkedin and Google+. Social Media Optimisation (or SMO) makes people more aware of a company or it’s brand, services or product. It helps to provide reach and engagement on an increasing scale as your friends, followers, fans and connections share with friends in their network and their friends also have their network of friends they share with.

How Can Social Media Optimisation Help You?

Social media is a very good way to increase brand awareness and to help get customer engagement as well as loyalty. Studies have shown that around 65% of respondents regularly use social media in order to find out more about the products, services, businesses, and brands they are interested in. The surveys showed that 53% compliment brands and some 70% read about other people’s experiences through reviews and comments they find online. People are using social media more and more to search for businesses, growing by a scale of three over the past few years.

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Customer acquisition rates in social media is now 62% for LinkedIn, 52% for Facebook, and 44% for Twitter! Don’t delay, launch your Social Media Optimisation service now!

Social media optimisation describes the process of getting publicity through the use of various social media networks or platforms like Facebook, Google+, LinkedIn and Twitter . SMO increases people’s awareness about a company, it’s brand, product or services. It allows better reach and engagement on an increasing scale due to your followers, friends, fans and connections having their own friends in their networks and then their friends also having their own network of friends that they share with.

Your potential prospects and your existing customers are searching for you in the social networks. If you are not optimising your online social presence then you are effectively giving the cold shoulder to potential prospects who would like to become customers, and to customers who would be loyal fans. Warm up with your visitors and prospects and convert them as well as nurturing your existing customers.

What We provide? – Social Media Optimisation

Our main focus is on the four biggest online social properties today: Facebook, Twitter, Google+ and LinkedIn. However we also make sure we do social media optimisation for YouTube, Blogger, Pinterest and many more. We are able to set up and optimise your accounts in all these networks.

1. Facebook – There are more than 1 billion monthly active users on Facebook and this is growing by the day. Your prospects are using Facebook and it is important they see an optimised profile and fan pages that make the most of your brand. They should be able to see your company information. They will want to see that there is a human being behind the company and that means they will want to read status posts, messages, and comments about you. We will ensure your account is actively managed and well-maintained.

2. Google+ – Reported to have around 300 million active monthly users. What makes it important are the SEO advantages it can give you. We will set up your profile and then optimise it using the right business information, keywords, and images. We are also able to post updates or share posts to increase your online social presence.

3. Twitter – Twitter has over 300 million monthly active users who generate over 400 million tweets a day. We’ll create and set up your account, then post regular tweets and find followers for you.

4. LinkedIn – LinkedIn is the ideal platform for B2B business. It has over 90 million users in at least 200 countries to date. We will create and optimise your profile and also join groups and discussions on your behalf.