If you own or manage a website that has not had Search Engine Optimisation carried out on it then you may as well be hiding your website away from everyone as no one will find it unless you tell them where it is. Today’s businesses and professionals have to have SEO work carried out on their websites so they can ensure people can find them online. With SEO services we can make sure you get your website out to the world… so it will reach your target market and increase your sales and profits.
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What is SEO?
Search engine optimisation is the process of improving the rank of your web pages in the search engines. SEO work gradually pushes your web pages up and to the top of unpaid or organic search results pages (Google, Bing and Yahoo). By doing this visitors will see your website when they query search engines about your brand or business, or make queries about a service or product you are offering.
How Will SEO Help You Today?
Companies need leads that they can convert into customers. Surveys have shown that SEO ranks the highest and is increasingly important as a source of leads, gaining a grade of 94% — better than social media (85%), emails (79%) and blogs (68%). Studies have shown that the level of SEO being carried out by companies is directly proportional to the conversion rates they are getting. A company doing trial or only basic SEO only gets around a 2% conversion rate but that goes up when the company steps up to use advanced and long term SEO with closer to 10% average conversion rates.
Who needs SEO?
Everyone who wants to get found on the internet can benefit from SEO. In this day and age, this is virtually everyone. Count the number of times you’ve looked up a local business in search of their address or phone number. Imagine the multitude of people who could be trying to do the same with your business but never end up calling because you don’t show up in search results. We belong to a generation that relies more on the internet for business information rather than the yellow pages, and not showing up in search results definitively translates to lost sales.
Google is King
Google by far dominates the internet when it comes to information search. They are absolutely and unequivocally the authority on information logistics, so much so that it has transformed itself in the modern language to become a verb. To “google” something has become a household word that is synonymous with knowledge.
SEO is persistent
Everything about SEO is cumulative. Every article, every backlink, every piece of information about your company adds more value to your brand. This eventually snowballs into building authority for your site. It’s called organic precisely because once you’ve cultivated and nurtured your online brand, it will naturally grow and progress by itself.
Very few can match the in-depth work that we can do and still rival the breadth of our scope. As a digital marketing agency, we build, maintain, and optimize websites. We write, promote, and distribute content, as well as build backlinks. We manage Adwords, improve your business local ranking in Google My Business, handle social media accounts, build your brand and much more