Our local buzz service is to do with generating a “buzz” online about your business in your locally targeted area. We’re pleased to be able to say we are one of the very few online marketing agencies that can offer this local buzz optimisation service.
The internet is getting more saturated as it continuously expands. People are demanding more specific information precisely because of the vast amount of data available to everyone. Context is paramount and one such parameter is geographical location. Where you are is now a very important aspect of search. It certainly wouldn’t be very practical or helpful to anyone looking for a dentist if they were given the address of a dental office that’s two hours away.
Now more than ever, the rise of smartphones capable of geo-targeting search parameters based on your GPS location also puts more emphasis on local listings. Four out of every five consumers conduct local searches on their smartphones, and there is an estimate of a staggering 207 million mobile phone users in the United States alone as of 2016, up from 190 million in 2015.
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What is Local Buzz?
Local Buzz means optimising your presence in local directory listings, reviews and maps in the search engines as well as some of the more important sites like Google My Business, Bing Local, Facebook Places and Foursquare in order to allow your business to be searchable and increase its online visibility.
Why Do You Need Local Buzz?
Were you aware that local search has been growing and was up by 144% from 2007 to 2011? Local listings on Google My Business, Facebook Places, Bing Local and Foursquare are geographically relevant and are targeted towards customers. Local Buzz takes advantage of local listings searches with reviews, check-ins and promotions to increase your online visibility and produce a viral effect in your local market.
Our local buzz services will make sure that your business can be found by your most immediate market: the people in your geographical location.
Local Buzz services are the Future
The huge increase in mobile use has altered the way local search is carried out. It is now mostly on mobile devices and the searches are done in local business listings on the go, just before a buyer goes to buy. As these devices use GPS data to know your location these searches are even more relevant. It is vital to have your business listed in these local directories.
What We Provide? – Local Buzz Services
To be found online, you first need to be registered with and listed on the relevant platforms that your market is using. Chief among these is Google My Business, but we do so much more than that. We create and optimise your listing accounts for Facebook, Foursquare, and Bing as well.
As part of the Google My Business service we optimise your business to help it show up in Google Maps. We don’t stop there, Bing Places and Apple Maps are important too and we optimize for those.
Getting your information online is one thing, but making sure it’s the correct and relevant information is another.
Having duplicate listings is confusing for both people and search engines. We will not only create your local business listing, but also look for and consolidate any and all your accounts into one coherent and unified entry.
The following pieces of local business website information are considered most important: physical address, map and driving instructions, opening hours, and phone number. Do you have all of these in your local listing profile? It is also vital that your local listing information matches exactly your website and Google My Business information. We check this and correct as part of our services.
It gets harder and harder to rank in the Google 3 Pack, correct listings and more of them are important, but more and more Google expects your business to have so much more set up correctly and looks for good relevant content and keywords on your website matching your Google My Business listing, social media, authority posts linking to both your website and GMB listing, and these need adding regularly to stay there.
We handle all that as part of our GMB optimisation services. We are also very competitive so contact us and let’s have a chat about what we can do for your business.