Brand Optimisation
Brand optimisation is to do with creating an awareness of your brand so that customers know you are there and that they are able to buy your products or services at any time just by searching for your brand on the search engines.
What is Brand Optimisation?
If people look for your services online and fail to find you they will simply go to your competitors’ sites and not even realise that your brand exists. So your competition gains a lot of leads and clients and you lose a serious amount of business.
Brand optimisation is vital for businesses nowadays. The majority of your potential customers look for your services or products on search engines, social media sites and online local directories. That is why you must build and optimise your presence on these platforms with branded content and media.
Why Do You Have To Optimise Your Brand?
When you manage to reach out and connect with your customers you will see the benefit of having built your brand. Studies show that an amazing 93% of adults often research products online prior to purchasing them in a shop. Not only that but 69% of consumers globally are more likely to trust the product reports and information they find on a branded website. This suggests your potential customers would like to see you active online including having a professional website and publishing content such as articles and videos that can engage and encourage them to buy your services or product!
However brand optimisation is not just about building a professional looking website and creating content. Other factors are needed if you want to take full advantage of your brand’s presence online. Creating social accounts and being pro-active on social sites is one such factor, optimising your local directory listings and managing your online reputation are further examples, and many more.
Brand optimisation is key to obtaining and engaging many more potential customers for your business!
What We Provide – Brand Optimisation Marketing Research
Market Research Report / Solutions Proposal – Our customised marketing research report gives you Brand Optimisation Insights into your visibility for each search traffic category, location and comparison with competitors. This sort of information allows you to produce a strategy with clear brand optimisation intelligence and focus on which search traffic categories and locations to use and target in your campaign.
Step By Step Campaigns
We recognise that many smaller businesses may have limited budget available for their marketing campaigns. For this reason when we produce are our Market Research & Audit of your business, as well as our recommendation for full brand optimisation we will also give a break down of different parts of the report with costs so a decision can be taken to start smaller and build to a full campaign when you start to see results. This gives confidence in our services and you can see positive results with a smaller outlay to see that this type of marketing will bring an ROI to your business.
What We Provide – Brand Optimisation Services
Website Optimisation – We carry out analysis of your website content and structure and then fix all problems and errors found. We are able to analyse and optimise the fundamentals of your website using a variety of tactics such as Analytics Setup or Google and Bing Webmaster Tools Setup, Target Page Optimisation, Page Analysis, Meta Tags Optimisation and a lot more.
Brand Creation – With Brand Creation we produce a “face” for your brand by designing, creating and optimising your accounts in the different social sites including YouTube, Twitter, Google+ and Facebook. We can also boost your brand with a content campaign to give your brand a kick start.
Content Marketing services (and add-ons) – Many marketers, including your competition, already know the importance of content for boosting brands on the web. We do not want you to end up left behind. Our Content Marketing services make sure you remain relevant to users by publishing articles and blog comments regularly and using social sharing and social signals to give a further boost.
No Cost Beta Programs
We run beta programs, often at no cost, for services we are introducing to tweak the service, gain feedback, and give customers a chance to test our services and gain trust. For smaller businesses this is a good opportunity to gain confidence in marketing services as a means of driving more paying customers to their businesses online.
We use all our different services in brand optimisation and so another way to gain confidence in our services is to take advantage of one of these beta programs. Contact Us for more details to find out what programs we are currently running.