We strive to provide all your Web Design, SEO, Local Marketing and other online marketing needs. Here’s a summary of how we can help you establish your online presence and gain more traffic, leads, and sales.
If a business wants to get customers from their website they need SEO to increase their search engine rankings and traffic! Only by appearing in the first page of search engines will a business get any visitors. So grow your business and boost your sales and profits by starting today! SEO (search engine optimisation) is the technical term for making your website conform to requirements for ranking in the search engines. The requirements constantly change and it is vital to stay on top of the latest changes. This process of improvements to your website improve the ranking of your website pages in these search engines. The aim is to get your website pages to the top of the search results in the major search engines such as Google, Bing and Yahoo. These are organic and unpaid searches and once your site appears at or near the top for the targeted searches you will see a big increase in visitors (and hence potential customers). When a prospect types in a search query relating to your business or products in the browser, your website will appear, making it much more likely they will become a customer of yours.
Local Buzz is a service we offer to get your business showing up in local listings search using reviews, check-ins, and promotions to increase your business’s visibility and produce a viral effect in the local market. Local Buzz is effectively the optimisation of your presence in local listings, reviews and maps in the search engines and major sites like Google My Business (GMB), Bing Local, Facebook Places, and Foursquare to ensure your business becomes searchable and increases it’s visibility online.
The statistics for aquiring customers in social media is 62% on LinkedIn, 52% on Facebook, and 44% on Twitter! So you cannot afford to ignore them. Social Media Optimisation generates online visibility through a number of social media networks including the likes of Facebook, Google+, Twitter and LinkedIn. SMO (Social Media Optimisation) makes people more aware about your business, brand, product or service. It helps reach more people and keep them engaged because an action in social media will reach networks of fans, friends, followers, and connections. Through our marketing efforts and actions your business will be become talked about and followed in the social media circles.
PPC (Pay Per Click) marketing can bring instant targeted traffic, leads and sales to your business! We can retarget visitors who left your website and then convert them into customers! Pay per click advertising is a type of online advertising in which your adverts are displayed to users when they make searches using keywords you target. Remarketing is to do with being able to have your website visitors still see your banner ads, even after they have left your website and visit other sites within the Google Display Network.
In 2016 mobile Internet users will already outnumber desktop users. The proportion of mobile users will only increase so without a mobile responsive website your business is losing customers. At Strategic Brand Services we offer a range of web builds and designs. We specialise though in creating customised, responsive websites built using the WordPress CMS platform. This allows us to customise your website to suit your specifications. As it is responsive your website will load without problems on all devices whether a desktop computer, laptop, smartphone or a tablet computer.
Negative reviews have a big effect on purchasing decisions. Following a survey it was found 80% of people changed their purchase decision after reading a negative review online. So you need to ensure that positive reviews of your business are prominent and dominate online using Online Reputation Management. The online reputation of you and your business are important. The ever-growing population is more and more using online searches to evaluate businesses – reviews and comments about you, your brand, your products or services. This can help or damage your business. So it is hugely important to both actively monitor your reputation and take steps to keep it positive. A plan of action can be put in place if necessary to counter any negative material and then start to promote the positive material found about your business.
Google constantly changes it’s algorithm and a website audit is an important first step to either recover from or to stay compliant with these updates. As the search engine can roll out anything between 500 and 600 algorithm updates each year, it’s vital to always be sure how your website is performing. A Website Audit will allow you to have a professional review and analysis of your site, including it’s inbound web links and content. A Website audit will look at Web Design including Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis and a lot more! We really recommend to use this service prior to the start of any optimisation campaigns for your website.
If you want to reach a bigger audience, increase your online visibility, get more and better traffic, as well as increasing your sales, then the first thing you should do is to optimise your brand. Brand Optimisation is about creating an awareness of your brand so that potential customers recognise your company. Your brand can become a big selling point for your company, making the difference between a sale or someone flicking on to the next …