Online Reputation Management
Most people are Googling themselves nowadays as they know that others are doing the same and they want to know what is being said about themselves. Do you do this and not like what you see? Well, whatever you can see on Google is the same that your customers and prospects see. So do you know the best way to deal with management of negative online reviews of your business ? You might have enough patience not to act on negative comments about you or your company but your customers or prospects will most likely not be as forgiving. Did you know that 80% of people surveyed decided to change a buying decision because of a bad review they read online? With a more and more competitive world, companies are seeing that Online Reputation Management is not just an option but a necessity.
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What is Online Reputation Management?
The online reputation of both you and your company is extremely important. With the large and continually increasing population making searches online to look at and decide whether they want to buy from a particular company, a bad comment or review about your business can adversely affect your target market’s buying decisions. This is the reason it is so important to keep monitoring your online reputation and create a plan to counter any negative material and produce some positive comments or a review about you, your brand, your company and your products or services.
Why Monitor Your Online Reputation
Studies show that 78% of Internet users have carried out product research online and that 80% changed a purchase decision after reading a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to bad comments about you the moment they appear on the Internet and ensure there are plenty of positive comments to counter them. Proactive ORM also allows you to optimise positive reviews about your business so that favourable reviews dominate search results, pushing down negative ones in the process.
Another survey showed that 44% of adults have looked online to find out about someone whose services or advice they are looking for in a professional capacity, such as a doctor, solicitor or a plumber. Using ORM can make sure these people searching see a great “first impression” online.
Don’t allow your detractors to slow you down, get an Online Reputation Management consultation today
What We Provide ? – Online Reputation Management Services
- Review Building – We will monitor, collect and post positive reviews about your business, service or product. These reviews will be posted on authoritative websites or social media sites to ensure they can overcome bad reviews in the earch results. Our aim is to “push down” negative reviews and highlight the positive comments about you or your business.
- SMO Profile Creation and Optimisation – We will create and set up your social media accounts, in particular Twitter and Facebook. With Facebook, we are able to create a personal profile or a business page. We will optimise your social accounts using page updates or tweets, by joining and taking part in groups, and through participation in discussions. Your social network account URL can be customised to suit your branding initiatives.
- Social Media Boost – Can you imagine an SMO profile creation and optimisation on steroids ? This is a recurrent service that ensures your social accounts become very active in ways that improve your online reputation. As well as updates, discussions and groups we are also able to find friends and followers for you.
- Other services like Content Generation, Competitor Backlink Analysis and Research and Analysis are a part of our ORM services. We will look at your existing online accounts and create a customised campaign to best use what you already have in place for branding purposes. From this analysis we can setup extra blogs and micro-sites to help dominate the first page of the search results with positive comments.